Taiwan consumers look product reviews before buying Review
Product reviews Taipei, April 29 (found at CNA, 2010/04/29) A majority of Taiwan consumers refer to product reviews by Marketing analysts when making decisions on the purchase of goods and services, according to the results of a recent survey.
Some 40 percent of Taiwanese consumers in the poll said that before making a purchase they take into consideration product reviews by experts, 26 percent said they refer to scientific research reports, and 24 percent said they pay attention to the views of their peers.
The survey by Reader’s Digest magazine asked consumers in Taiwan, China, Hong Kong, India, Malaysia, the Philippines, Singapore and Thailand how they go about buying brand name products and services.
The 104 products and services specified in the annual survey, which began 12 years ago, included consumer ,electronics goods
Consumers aged 40 and over in Taiwan said they considered product reviews that were based on scientific research, while younger Taiwanese said they paid attention to the views of their peers.
In the purchase of flat screen TVs
As to cameras, Canon, Nikon and Sony of Japan are the top choices among Taiwanese consumers, according to the poll.
In terms of financial services, Taiwan’s consumers see Cathay Life Insurance, Fubon Life Insurance, Nan Shan Life Insurance and Shin Kong Insurance as the most reliable, the survey showed.
(By Kao Chao-fen and Frances Huang) enditem /pc
