
What are some of the most effective strategies trading home business selling travel?
I conduct home Online Travel Business specializing in trips to South America for about three years. I'm still trying to find the best way to spend money earmarked for Marketing / advertising. I understand that trade shows are too expensive and do not produce results I'd expected. Is it worthwile hiring PR / Marketing consultant? Thanks Analia Rupar Eureka Travel
Hello, You probably do not have the resources (working capital) to compete directly with large players in the common market. You will need to identify niche market for travel which can compete. As a small business means that it can adapt to the needs of specific market niches better than large businesses can. Use this force to your advantage. Find a Market niche and exploit that. Later
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